15 พ.ค. 2015, 18:22 — ใช้เวลาอ่าน 3 นาที
“What do you do?” Think of all the recent times this commonly asked question has been posed to you --- the last social event you attended; or the visit to the mall, where you bumped into an old time buddy; or in the elevator when you met your new neighbours?
Little wonder, a well-rehearsed brief description of your business, commonly referred to as an ‘Elevator Pitch,’ is considered imperative to be able to skilfully and succinctly articulate your core business concept. You may live and breathe your business, but you must also be able to concisely and compellingly describe your business.
As the name suggests, the premise is simple: in the time it takes for you to reach the 10th floor from ground level of a building, you should be able to convey your business concept to a potential investor, client, customer or partner. Because, let’s face it, in the fast paced real world, more often than not, that is precisely the amount of time you have to make an impression and present your business idea.
In less than a minute, an elevator pitch must captivate the attention of its audience. Here’s how:
Watch a video of ‘Elevator Pitch’ winner Josh Light, CEO of Coffee Cup Advertising presenting his business concept with passion and conviction.
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